Enrolling in the Marketplace

  1.  Set up an account – Your first stop is the Marketplace page. Here you can access the employer portal, choose your state, and then create an account by providing some basic information such as name, email, password, and security questions for added protection.
  2. Fill out the online application – You’ll provide information about you, your business, your employees, current health coverage information and more.
  3. Compare your options – You’ll see information on benefits and costs to help you choose a plan that’s right for your small business.
  4. Enroll – After choosing a plan, you can simply enroll online and decide how to pay your insurance premiums. You must pay your premium by the date the insurer provides before your coverage can begin.

For a step-by-step guide to applying, see How to enroll in the SHOP Marketplace (PDF).

For detailed instructions on filling out each screen of the SHOP Marketplace application, see the SHOP Employer Enrollment User Guide.

Employers also have the option to enroll through coverage in SHOP with the help of an agent or broker.